$150 Million


Via Oliver Willis and an Obama campaign email, Barack Obama and his supporters just blew my mind.

The Obama campaign announced this morning that it had raised a record $150 million last month, and had added 632,000 new donors to its total.

The amount shattered the campaign’s previous record from August. The McCain campaign also had a record-breaking month in August, but is now operating with the $84 million provided by public financing for the general cycle and assistance from the Republican National Committee under certain limits.

What is even more remarkable about this number is that the Conventional Wisdom, likely set by a brilliant whisper campaign from the Obama communications department, was that Obama had raised just over $100 million — a startling number in itself. The Obama campaign play-faked their September number for $50 million and it’s good for 6 points.

Simply amazing at every possible level of consideration — the volume of donors, the quantitity of donations, the brilliance of how it was revealed to campaign supporters in an email and video message from David Ploufe. Color me impressed.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s