The Challenge is over and Students for a Free Tibet came up just short. 4,522 individuals donated to SFT at least once over the course of 50 days. Remarkably, over 2,500 of those donations came in the final 24 hours. Even more remarkably, SFT received between 500-600 donations in the final hour, a number that would have put them somewhere between 7th and 12th place for the entire competition, had they received no other donations.
All told, SFT raised $93,944 over 50 days through small dollar, grassroots supporters around the world. At least a third of that money came in the closing 24 hours and they are still to receive a $25,000 donation from the Case Foundation for coming in second place for the competition. That total – $118,944 – is over 25% of the money SFT raised in their last fiscal year.
The whole process was a phenomenal success for SFT and the Tibet movement on whole. They proved that they are just about the most savvy online organizing group on Facebook, turning a student network into a major fund raising source in a matter of days and keeping pace with an organization that is at least four times larger. Kudos to all the SFT staff, Board, volunteers and supporters who turned this into one of the most – if not the most – successful and memorable giving campaigns in the organization’s history.
Thanks to all my friends, family, and readers who took the time to donate as well.